Facebook, which uses real name registration in principle, can provide accurate and diverse targeting distribution based on user registration information, user terminals, user interests and activities, etc.
In addition, you can promote your products in various ways, such as an ad format specialized from acquisition of recognition to arousing interest, an ad format specialized from the examination stage to product purchase, and an ad format specialized in improving loyalty is possible.
02
Instagram advertising
Fine targeting possible
Instagram ads can be targeted using Facebook and Instagram user data.
Companies that offer products that are familiar to consumers are compatible with each other, mainly to appeal to users on the user’s timeline, and conversely, compatible with products that are unfamiliar to consumers’ lives such as BtoB there is not. I can say
Young women have the highest usage rate, and companies that target women, such as apparel and cosmetics, mainly promote business use.
03
LINE Ads Platform
Reach even those who can not reach on Facebook or Twitter
LINE is the overwhelming number one SNS application used by users, and according to LINE’s data, there are more than 68 million domestic users. 53.6% of the Japanese population is using LINE.
The LINE Ads Platform is a platform that can distribute ads on the LINE timeline and LINE NEWS slots.
It is possible to reach those who cannot reach on Facebook and Twitter, and some companies cover more than 50% of new customers with LINE.
